Volkswagen
A living design system for an entire group.
Christian van Dinther-Kirberg — Kiri. Creative director & digital design lead, Berlin.
Hi — I’m Kiri.
I'm a creative director and I design digital products people love to use. How can I help you?
Your message lands directly in my Telegram — visible only to me, nothing is stored on this site.
As a Creative Director and Full-Stack Designer, I take projects from the first idea to a successful launch — strategically grounded, precisely designed, and technically sound. Have a project in mind? Let’s talk.
Work I’m proud of
View case
Landvergnügen
An app that sends you to sleep on farms — and feels like a holiday.
Audi
A decade of digital brand work — audi.com, RS, Q3 and Land of Quattro in one case.
What I can do for you
Creative Direction
Clear creative direction for complex projects. From the first strategic decisions through leading interdisciplinary teams to quality assurance at launch.
Clear creative direction for complex projects. From the first strategic decisions through leading interdisciplinary teams to quality assurance at launch.Design Systems
Scalable systems that connect brand, product and engineering. For consistent experiences, faster decisions and less friction in everyday work.
Scalable systems that connect brand, product and engineering. For consistent experiences, faster decisions and less friction in everyday work.Product & UI Design
Digital products that make complex requirements understandable and easy to use. From structure and core flows to a precisely crafted interface.
Digital products that make complex requirements understandable and easy to use. From structure and core flows to a precisely crafted interface.AI Strategy & Workflows
Identifying where AI genuinely helps, testing ideas early and building workflows that stick. Pragmatically integrated into existing processes, teams and products.
Identifying where AI genuinely helps, testing ideas early and building workflows that stick. Pragmatically integrated into existing processes, teams and products.Journal
07 Aug 2026GitHub is your new design asset library.Anyone can collect references. With coding agents, finds become executable ideas. Four examples — and the five minutes before you copy.03 Aug 2026Brand guidelines are dead. Long live the .md.When a machine writes your brand guidelines in minutes, that says little about the machine — and quite a lot about the rulebook.31 Jul 2026The prompts that built this siteEveryone asks for the magic words. Here they are — along with the drafts that didn't survive them.
Vita
Born on
a mountain.
Rose
in the city.
My path led me through some of Berlin’s most renowned agencies: Aimaq, Rapp, Stolle, DDB, Jung von Matt, Neue Digitale/Razorfish, BBDO, Heimat, SinnerSchrader, MetaDesign, KMS, AKQA, R/GA and VCCP.
I became a Creative Director early, went independent and took creative charge of large international projects. I led teams, won pitches and several Cannes Lions, taught at Miami Ad School and worked with people who shape the way I see design to this day.
I led projects for Coca-Cola, MINI and ASICS Europe and helped shape Audi’s digital brand world. At Volkswagen, as Product Owner, I owned the transfer of the New Brand Design to the brand’s digital touchpoints. After that I drove international platforms and launches for Hyundai and Kia and, as Design Lead, guided a publisher’s digital transformation.
In between: a pandemic, a second child and a wedding. Less on the road, more family. Much changed, much learned — still not much sleep.
Today I’m co-founder of supermarkt.works. It brings together much of what got me here: creative direction, digital products, illustration and, by now, a great deal of AI.
Not because every new tool is instantly the future. But because curiosity has been the most reliable part of my career so far.
Brands I’ve had the pleasure of working with
Contact
I have
a brand
and I need
direction.