Volkswagen
A living design system for an entire group.
Christian van Dinther-Kirberg — Kiri. Creative director & digital design lead, Berlin.
Hi — I’m Kiri.
I'm a creative director and I design digital products people love to use. How can I help you?
Goes straight to me — nobody else can see it.
Hey! Good to see you here.
I’m a creative director from Berlin. For twenty-odd years I’ve designed for brands like Volkswagen, Nike and Lufthansa — and these days I build much of it myself. With AI in my workflow, everything from first draft to finished site passes through my hands.
You get me, personally. And when things get bigger, a well-rehearsed studio behind me.
Work I’m proud of
Landvergnügen
An app that sends you to sleep on farms — and feels like a holiday.
Audi
A decade of digital brand work — audi.com, RS, Q3 and Land of Quattro in one case.
What I can do for you
Creative DirectionSet direction, lead teams, keep the bar high.
Design SystemsOrder that makes design faster — not duller.
Product & UIFrom first screen to final detail.
AI WorkflowsHow AI actually helps — no buzzword bingo.Journal
07 Aug 2026A logo made of hot sauceHow the cvdk wordmark came to be: a pancake, a bottle of sriracha, and thirteen seconds of video.Read →06 Aug 2026Design systems are dead. Long live the file.When a machine writes your brand guidelines in minutes, that says little about the machine — and everything about the document. A hot take.Read →05 Aug 2026The prompts that built this siteEveryone asks for the magic words. Here they are — along with the drafts that didn't survive them.Read →
Vita
Born on
a mountain.
Came down
into the city.
Put through the hard school of some of the best agencies in town: Aimaq · Rapp · Stolle, DDB, Jung von Matt, Neue Digitale/Razorfish, BBDO, Heimat, Sinner & Schrader, MetaDesign, KMS, AKQA, R/GA, VCCP.
Creative Director early on. Then independent. Countless pitches won on endlessly long days. Got around a lot, learned even more, and met inspiring, wildly creative people along the way. Colleagues became friends. A few awards happened too.
I got to lead projects for Coca-Cola, MINI and ASICS Europe, help shape Audi’s digital brand world, and as Product Owner at Volkswagen own the translation of the New Brand Design into every digital touchpoint. After that I drove international platforms and launches for Hyundai and Kia, and led a publisher’s digital shift as Design Lead.
Then: pandemic. Second child. Wedding. A whole lot of real life. Less surfing the world, more parenting at home. Learned a lot again, slept very little.
At some point I discovered AI. Self-taught, of course. Always with the same goal: to make something beautiful that also works.
Today co-founder of supermarkt.works, building digital products, illustrating, listening to far too little music, loving design more than anything — and still sleeping far too little.
Contact
I have a brand and I need direction.