Case
Landvergnügen
A beloved app that had stopped working — and my job to lift it to a new level.
Landvergnügen is a labour of love: thousands of campers use it to stay overnight on farms, wineries and alpine pastures. But the app had stood still — technically, visually, in its thinking.
I was brought in to lift it to a new level. Not as someone who delivers screens, but as the person who answers for everything fitting together in the end: product, design, team and timeline.
My responsibility
From the first workshop to the app store screenshot.
Product vision
“We need a new app” became a clear plan: what stays, what goes, what's coming. And why.
Design leadership
I set the design direction and held it — from the first workshop to the app store screenshot. If something wasn't good enough, that was my problem, not the intern's.
UX & UI
Every flow, every screen, every gesture: designed by me, built with the team. The user's journey was the benchmark — not the feature list.
Quality to the end
Design doesn't end at handoff. I stayed until it felt right — and the team could keep evolving it on their own.
How I worked
Closely with the Landvergnügen team, in short loops, always on the real product. First we understood the journey: browse, save, drive there. Then came the flows — booking, filters, gestures — and only at the end the polish. In that order, not the other way round.
Decisions were made on the device, not the projector: prototypes in the hand beat slides on the wall.
What counts in the end
An app that feels like the product itself again: like a holiday.
And — just as important — a team that can now evolve it on their own. To me, carrying responsibility also means making yourself redundant.
Contact
I have a brand and I need direction.