07 Aug 2026

A logo made of hot sauce

I needed a wordmark. Four letters that feel like a hand — not like a font catalog, and certainly not like a prompt.

It happened over breakfast. The rest is in the video.

The result sits at the top of the navigation. And down in the footer.

Of course AI can do something like this. A thousand variants a minute, sauce sheen included. What it can't do is this exact version: the dents, the drips, the one letter that almost goes wrong. Perfectly imperfect. Which is why the mark looks like me — and nobody else.

The finished cvdk wordmark in pink on a moss-green background
Sriracha red didn't make it into the branding. Pink did.

The original, by the way, is gone. It was breakfast.

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