07 Aug 2026
A logo made of hot sauce
I needed a wordmark. Four letters that feel like a hand — not like a font catalog, and certainly not like a prompt.
It happened over breakfast. The rest is in the video.
Of course AI can do something like this. A thousand variants a minute, sauce sheen included. What it can't do is this exact version: the dents, the drips, the one letter that almost goes wrong. Perfectly imperfect. Which is why the mark looks like me — and nobody else.
The original, by the way, is gone. It was breakfast.


